How To Develop Your Camera Confidence
In today’s post we are going to talk about developing your on camera confidence.
We’ll cover how you can take an inventory of what’s holding you back and learn to leverage your strengths and develop your weaknesses.
This exercise is unique way to look at why you are afraid of being on camera and helps you surface your hidden fears and start to find ways to overcome them.
At the end of this post, I’ll have a special opportunity for you to work with me one-on-one if you’re struggling with your on camera appearance and confidence.
One of the reasons I wanted to talk about this subject today is this is the number one stumbling block I see for professionals and entrepreneurs wanting to start using video.
We all have insecurities about how we look on camera, whether if it's how we feel about ourselves, our hair, makeup, the way we speak or our overall appearance.
And that's your truth. I get that.
What's tough though, is when it keeps you from doing what you need to grow your business by using video.
In last week's post, we went over three key reasons you need to be using video to market your business and how using video can help you build trust with your audience whether you're an entrepreneur or a CEO.
This week we are going to look at how we can identify what’s holding you back. On camera confidence is a result of working with your strengths and developing in areas where you are not as strong.
"What Can I Do If I Don't Like The Way I Look On Camera? I Know It's Silly, But I Can't Help It..."
During my career there have been times where I've been really sensitive about my appearance too. When that happens, I have had to work to get that voice out of my ahead that always judges how I look and sound.
Like anything, some days I do a better job than others.
What I can share with you are some concrete actions you can take to start getting to the root of your on camera shyness.
And, you are not alone!
I’m going to share a really cool tool to help you build your on camera confidence...
In episode one of my podcast, I shared with you a bit about what led me to do my graduate work in organization development or OD.
For those of you not familiar with this area of study, I think this definition supports our topic today.
"OD is the practice of planned, systemic change in the beliefs, attitudes and values of employees for individual and company growth. The purpose of OD is to enable an organization to better respond and adapt to industry/market changes and technological advances."
And what we are talking about here is looking at the planned and systemic change in the beliefs attitudes that are keeping you from being confident on camera.
One of the first tools I use when we go into an organization to get a clearer picture of the current environment is a SWOT analysis, which is simply doing an inventory of strengths, weaknesses, opportunities and threats.
Many of you no doubt have used this in your business at one point or another to plan for the future or identify what’s going on in the current environment.
Strengths and weaknesses are internal to an organization and opportunities and threats are external.
The same goes for an individual SWOT analysis. Your strengths and weaknesses come form the dialogue going on inside you that guide your behaviors.
Opportunities and threats are what’s going in the external environment that affect your business or industry.
What Does That Have To Do With Me Doing Video?
Everything! If you are constantly putting yourself down and focusing on your weaknesses and that’s keeping you from doing video, guess what? that actually becomes a threat to your business.