Early in my career when I worked in the telecommunications industry, I had a boss whose favorite saying was “if you don’t know where you are going, any road will do.” It was sage advice. I soon learned if you don’t have a plan for where you’re going, there’s a really good chance you’ll end up somewhere other than where you want to be. It’s the same thing for on camera appearances, if you don’t know your purpose and what you hope to achieve, any road will do, and you probably

Have you ever been offered an opportunity for an interview on video or been asked to deliver a message to your team via video and said enthusiastically said Yes! before knowing the purpose of your appearance? You were so excited to be asked, you didn’t think to ask several critical questions everyone needs to answer before stepping in front of the camera. Fear not, what questions to ask is the focus of today’s post. It’s the first in a 3 part series on my 3P framework (Purpos