3 questions you need to ask to find the purpose of your next video

Have you ever been offered an opportunity for an interview on video or been asked to deliver a message to your team via video and said enthusiastically said Yes! before knowing the purpose of your appearance?

You were so excited to be asked, you didn’t think to ask several critical questions everyone needs to answer before stepping in front of the camera.

Fear not, what questions to ask is the focus of today’s post. It’s the first in a 3 part series on my 3P framework (Purpose, Plan and Presence) designed to guide you as you prepare for your on camera appearance - whether it’s for photos or video.

So if you’re ready, let’s go!

The first thing you need to know is P1 - Purpose.

When you know your purpose for being in front of the camera, you can create a plan (P2) to meet your purpose. It will ensure you show up with presence and save you a ton of time, money and frustration and that you create videos and photos in alignment with your brand and your goals.

Has this ever happened to you?

You decided it’s time to record a video or take headshots for your business or you need to deliver a message on video at work.

You get up your courage, prepare what you are going to say and when you hit the record button, your mind goes blank and you get the deer in the headlights look?

All of a sudden, you feel awkward. What do I do with my hands? Why do I sound like a robot? It sure feels weird looking at this blank screen and talking.

With all this chatter running through your head you wonder how you’ll ever come across authentically and deliver your message effectively and with credibility.

So you try take after take and still aren’t happy with the results. Ultimately, you don’t end up using the video or photos and you’ve wasted your time and investment and you are so frustrated and disappointed you swear you hate doing video and will avoid it at all costs if you can.

If this sounds like you, you’re not alone.

I’ve seen this happen regularly throughout my 30+ career in television and I’m here to share what you can do to get the results you want, every time.

The first step is to ask yourself a simple question: what is the purpose of this video or these photos?

Yep, it’s that simple… when you are clear about the purpose of your video or photos, it creates ta connection with your audience and helps you frame everything else around your purpose.

Let me tell you a quick story to illustrate this.

I recently worked with a client who was preparing to record a video for their company for a national convention. The shoot was scheduled in about a week.

This is a great company and they are one of the fastest growing small businesses in North America.

One of the main reasons they hired me was they wanted some coaching about what to wear and staging for interviews. Here’s a summary of how our conversation went:

me: what’s the purpose of the video

my client: we want to talk about what our company does and show it at our booth during the trade show and then put it on our website.

me: who will be at the trade show?

my client: “people in the association” sponsoring the trade show.

me: what do you want people to know about your company?

The answer was a string of industry related facts and figures ….and meaning no disrespect, since I’m not in their industry, I began to glaze over at the sheer volume of information.

In an effort to understand how I could best help them I asked what messages they wanted to convey.

That started a whole different conversation about their goals and positioning in the market.

After talking like this for awhile, it became clear that they were not clear about the purpose of the video. They wanted one video to satisfy many needs and they weren’t clear about the outcome they wanted. Thankfully, they decided to postpone their shoot until they felt clear about the purpose of their video.

We spent several hours narrowing the focus and who would participate and a plan for how they would deliver their message.

It made a big difference and it was all done on paper before the shoot. This saved them time and money because they knew the outcome they wanted before they hit the record button with an expensive camera crew on site.