Why Your Story Matters to Your Business Awhile back, I was at a conference in San Diego and met a young man who asked me what I did. I told him that I help people capture and share their stories. His face lit up and he said, “wow I really need someone like you, I know I have a great story, I just don’t know how to tell it!” As we sat and shared lunch, he told me his story. He fled Iran when he was 8 years old to avoid being drafted into the Iranian Army. His parents sent