5 things you need to know before you shoot your next video
Early in my career when I worked in the telecommunications industry, I had a boss whose favorite saying was “if you don’t know where you are going, any road will do.”
It was sage advice. I soon learned if you don’t have a plan for where you’re going, there’s a really good chance you’ll end up somewhere other than where you want to be.
It’s the same thing for on camera appearances, if you don’t know your purpose and what you hope to achieve, any road will do, and you probably won't be too happy with where you end up.
Why winging it won’t work
When I talk about creating a plan for shooting a video, some people roll their eyes because they do a lot of speaking and they feel like it’s something that will just take care of itself.
Or, they think it’s overkill - after all, it’s just a Facebook live video - right?
I see it all the time on social media with so many options (and growing) to go live with the push of a button.
And because it’s so easy to hit “go live” lots of folks feel like they can just wing it. And we all know what happens then, they just keep going, and going and going….not sure where they are headed or when to stop.
Others feel like because they speak of the cuff at work in front of small and large groups (as subject matter experts) they can do that on video too.
Unfortunately, in most instances, that’s not the case.
I’ve seen people who speak in front of audiences for work or their product step in front of the camera and wing it and be sadly disappointed in the results. Afterwards, they tell me they’ve lost sleep over how poorly they did AND on more than one occasion I’ve had people ask if they can reshoot because they “blew it”.
The common denominator in all these cases is they relied on the fact that they knew their topic, they just hadn’t planned on how to present it in front of the camera.
"When the stakes are high, you can’t just wing it."
That’s why you need a plan…
When you have about 3 seconds to capture someone’s attention and they have lots of choices about what to watch, it pays to plan how you will deliver your message and what visuals you are going to use in your video.
I’m not saying you have to be perfect, however you can be effective, comfortable and credible with a little planning.
Remember a plan is a roadmap to get you from where you are to where you want to be.
It’s a way to get clear about your message, action plan, what resources you need, how you will implement your action plan and of course, what success looks like.
So how to do you get started?
Ask some more questions. And then some more.
In my last post, we got clear about our purpose and asked and answered why we were creating our video and what we wanted to achieve. If you missed it you can read it here.
Now it’s time to ask: Where and how.
When you create a plan for video there’s 5 things you’ll want to focus on ahead of tim
Wardrobe, make up, hair