Interview with Graphic Design Jason Clement on Camera Ready With Val Brown - Episode 20 - How to Find The Key Elements Of Your Visual Brand Part 2 (edited for readability) Val: our guest is my friend and graphic designer, Jason Clement. Jason is going to help us pull together all of the work that we did on last week's podcast so that you can start identifying the specific elements of your visual brand. But before we get started, I want to tell you a little bit about Jason. I

A while back I was facilitating an executive retreat for a local non profit. When we came to topic on branding, one of the board members raised their hand and said this will be easy, we already have a great logo! That opened a whole conversation around what goes into creating a brand and a visual identity. By the end of the discussion, it was abundantly clear that their logo, as nice as it was, was not their brand and only one part of their visual identity. Today's blog is pa