How to create an outline for your next live video
Here’s a comment I recently received in an email. Sharon (not her real name) is a high achiever in all other areas of her business, yet she is truly terrified of doing live video. She said, "I don’t want to do social media, I don’t want to do video, and I certainly don’t want to do live video, what if I mess up and look stupid in front of my audience!”
Her fear is keeping her stuck in her business which is totally frustrating her. She has a message she needs to share and it’s not getting out to the people who would benefit from it the most.
Sharon is like a lot of people I work with. They are used to achieving what they set out to do. Video can be a huge stumbling block because it’s not something all of us grew up doing.
Live video is something we all need to do for our businesses and it can be intimidating when you haven’t done it before. We see others doing it well and we start comparing ourselves to them and forget that they too had to take the first step.
I hear from so many of you that you feel paralyzed because you don’t know where to get started, or you don’t feel like you have anything to say or that you can remember what you want to share.
You are not alone!
In today’s post I will give you a simple process to follow that will help you get over feeling that way.
I love live video because there’s a certain energy that comes from being in the moment and knowing you’ll just adapt to whatever the circumstances are. Your viewers have a different expectation too when they know you’re live.
One thing's for sure, it’s easier to recover when something doesn’t go the way you planned when you have a simple outline to help you regain your footing.
I remember the first time I went live on television and I was a rookie working with some seasoned pros. We were live in the field and I was the assistant director for a really big live awards show. To say I was scared was an understatement.
Did I make mistakes? You bet. But you know what? I had a script, I had practiced what I needed to do and everything turned out fine, even when it didn’t go perfectly.
Actually, those were my biggest learning moments.
And a big part of that is when you’re live, you just go with the flow, don’t panic and recover and you will learn a lot about yourself.
Viewers are forgiving, especially when they can see you’re showing up authentically to share your message to help them, because after all, isn’t that why you’re doing this?
I’m keeping this post brief so you can take what you learn here and practice right away.
If you’re ready, let’s get started.
It's not about you...
The first thing I want you to remember is that when you’re going live it’s not about you, it’s about your audience and the value you are delivering through your message.
Once you get over worrying about what other people think and focus on the message you want to share, you’ll see a big shift in your energy.
Next, you need to get to the point, don’t waste your viewer's time with irrelevant information. They tuned in to learn, so teach and deliver your message.
Here’s a quick outline, (you can think of it as a mini plan) to use to help you shape your video: I created a worksheet you can download to use when you create your outline.
1. Grab your viewers attention in the first 7- 10 seconds. Do this by naming the problem you are going to solve and the framework you will teach, or share a story (be sure it’s relevant and compelling) or maybe you have big news to share.
Keep your energy high (your on camera presence) because the camera makes you look and sound less energetic than you are. It should almost feel like you're over the top when you are recording for your energy to be engaging to your viewers. I like to listen to music or take a walk at the beach. Move your body and take a few deep breaths before you get ready to record. It will boost your energy and your viewers feel that and engage with you.
2. Introduce yourself and share your your expertise. Be enthusiastic, authentic and brief. For example I say: Hi I'm Val Brown and in my more than 30 years working as a producer, writer and director, I've learned a thing or two about going live on television, and today I'm here to share my behind the scenes secrets with you, so you can save time and frustration and feel confident on camera.