5 Easy Steps To Writing Your Next Video

Do you know that feeling when you are staring at a blank piece of paper, waiting for inspiration to strike? You're on a deadline to get out your next marketing video and it's as if the writing gods have wiped your grey cells clean of any fresh ideas?

And then the panic sets in and you finally start writing, something, anything, so that you can get out of being stuck on that blank page. You know it’s not your best work and you don’t care. The page isn't blank. Never mind that you will not have enough time to practice so you can feel get comfortable with your key messages and deliver them naturally. The page is no longer blank.

I guess you can tell, I’ve had this experience more than once. And it’s a recurring challenge I hear about from a lot of my clients.

Our conversations usually go something like:

"I know I need to start doing more video, but when I sit down to write, I draw a blank."

“I’ve done some videos, but I hate them because I sound really scripted” or

"I want to look natural, but I need to use notes so I can remember what I want to say."

Yep, been there too… and that’s why having a format to follow for your videos is a great way to make sure you are including essential information while giving yourself the freedom to write in your own voice and connect with your viewers.

It also makes it a lot easier to stay consistent in getting your content out on time.

Because I know your pain, I'd like to share a simple format I use to create content for video scripts. I developed this over the years working on deadlines writing videos that had to include really specific information. You can use this format for blogs and presentations too.

It’s a super easy way to get clear about why you are doing your video, organize your thoughts and deliver your message with a call to action.

>>>Download your free video script template here.

Why Use Video?

Here are some eye opening statistics from a recent video survey of business marketers done by Wyzowl* about the effectiveness of using video:

97% of marketers say video has helped increase user understanding of their product or service

  • 76% say it helped them increase sales.

  • 47% say it helped them reduce support queries.

  • 76% say it helped them increase traffic.

  • 80% of marketers say video has increased dwell time on their website.

Those are some pretty compelling numbers about why you need to be using video in your marketing and information campaigns, so let’s get started.

Make It Easy On Yourself

Before you sit down to write, you guessed it you need to get really clear about the *purpose of your video - what do you want to do?

  • inform

  • involve

  • educate

  • engage

  • persuade

This step is critical because your purpose sets the tone of your video.

All videos, like all presentations, have a beginning middle and an end. Your most valuable real estate is at the beginning of the video when you invite people to watch and at the end with your call to action.

Here are the steps to make sure you have a solid beginning, middle and end.

  1. Get clear about the purpose of your video: inform, involve, educate, engage, persuade

  2. Tell your viewers what the video is about and why they should watch.

  3. Next include a brief bio about your expertise - this doesn’t have to be long, just enough to let people know why they should listen to you on this subject.

  4. What are the three key points you want your viewers to know? If you need a refresher on this, Episode 13 of Camera Ready With Val Brown is about writing effective key messages. You don’t have to have three points, you may have one key point with three sub points. The goal is to get clear about what you want to say and the order you want to say it in. It makes is so much easier to deliver your message on camera without using notes.

  5. Then you need a summary or conclusion, what do you want people to know, think or do as a result of watching your video? This statement complements your opening headline - if you promised someone they would learn x,y,z, then your summary will include what you shared. Your call to action includes what next s