3 Reasons You Need To Be Using Video In Your Business Marketing


alexas photo of frog with cmaera
3 Key Reasons To Use Video in Your Business Marketing. If you prefer, you can listen here: visualbridgecommunication.com/podcast

In today's post, I’m going to cover why video is so important to your business from an engagement and traffic standpoint and I'll give you some practical steps to pulling your on camera look together.


And, at the end of this post I have a very special opportunity for a select few of you chomping at the bit to start using video in your marketing program. In just 6 weeks you can show up on camera without looking or feeling awkward or like an amateur to to audience and peers.


In my more than 30 years as a producer and director, I’ve seen it time and again, people are mystified about what they need to do to get comfortable on camera. And I’m here to tell you, getting camera ready doesn’t have to be hard, especially when you know what to do before you it the record button so that you can look, feel and sound your best, every time.


And the best thing is, learning these tips will save you years of frustration and get you on the road to sharing your message with a wider audience and growing your business right away.


So let’s dive in.

First of all, why is using video in your marketing so important? I know we’ve all heard the statistics and I’ll share some more in a minute.


Video is the fastest way for you to create a connection with your audience - the sound of your voice and body language allows your audience to connect with you instantly.


Using video lets your audience get a better sense of who you are. When they can see you, it helps you to build trust with them, and when done intentionally, you reinforce your brand.

When you use video, your personality and voice are center stage, and that’s critical to building your know, like and trust relationship with your audience.

It’s also a great way to showcase your expertise and share what you know so that you can help people live better lives and build better businesses. 


And in case you’re not convinced - let me share some pretty significant statics about using video in your marketing

  • According to Vidyard, including video on your landing pages increases conversion by more than 80%

  • The Aberdeen Group states that marketers who use video get 41 percent more web traffic from searches than folks who don’t and

  • And a Wyzowl survey shows 81% of businesses use video as a marketing tool

  • And lastly, according to Social Media Examiner it’s been predicted that by next year, 80% of all Internet traffic will be comprised of videos.

Those are pretty impressive numbers - and that means if you haven’t started using video yet in your marketing, you are missing out on an easy way to connect with your audience, reinforce your brand, share your expertise and get known by a lot more people. You are also in the 19 percent minority who aren’t using video. 😕


So my question to you is, if you’re not using video as part of your marketing strategy,


What’s Holding You Back?


When I work with clients, some of the most common reasons I hear are: "I don’t have the right equipment, or I freeze every time I hit record or I don’t know what to say for different types of video, like social media, product launches, webinars and on line courses."


And sadly, a lot of them tell me that they’re so busy running their business, they don’t have the bandwidth to even think about what they need to do to start using video.


And in other cases, they may know what to do, but haven’t put it all together, or because they are worried about looking good on camera and how others perceive them, it’s keeping them from moving forward in their business.


And let’s be honest, some of you are just plain scared and hate being on camera.


I’ve experienced all of these feelings and still do sometimes today. But I’m here to tell you, if you can take a selfie, you can figure out how to get started.


What I'd like to do right now, is walk you through some of the most important things you need to consider before you push the record button, and no, it’s not the equipment you use.


You can start with your phone and work your way up, the important thing is that you get started.